SeldonFrame Docs
Everything you need to stand up an AI front office — website, booking, AI receptionist, intake, CRM, and chatbot, wired together and live in 60 seconds from a URL. Edit your whole site by chatting; missed-call text-back so you never lose a lead.
Popular
3-minute demo
Type a prompt in Claude Code, watch a full business OS provision live
Build a chatbot
One MCP call creates a website chatbot with FAQ + booking + safety evals
Your first workspace
Live website + CRM + booking on a real subdomain in under 60 seconds
Claude Code MCP
Connect SeldonFrame to Claude Code and build with natural language
Getting started
Install the SeldonFrame MCP
In Claude Code, run claude mcp add seldonframe -- npx -y @seldonframe/mcp@latest. The MCP exposes ~140 tools for building, managing, and observing your business OS.
claude mcp add seldonframe -- npx -y @seldonframe/mcp@latest
Build your workspace
Tell Claude Code about your business — name, industry, services, hours. SF generates a public website, booking page, intake form, CRM pipeline, and AI agents tuned to your industry.
"Build me a workspace for Cypress Pine HVAC in Phoenix — services: AC repair, install, maintenance. Mon-Sat 7a-7p."
Add a chatbot
One MCP call wires a chatbot into your website. Pass FAQ + pricing + greeting; SF runs the safety evals, generates the embed snippet, gives you a sandbox URL.
build_website_chatbot({ workspace_id, name, faq, pricing_facts, greeting })Customize from the dashboard
Open the dashboard at app.seldonframe.com — every concept (customers, deals, bookings, agents, pages, email, automations) is editable inline. Or keep iterating from Claude Code with update_website_chatbot, update_agent_blueprint, etc.
Core concepts
Soul
The auto-derived business identity (industry, voice, services, pricing) that shapes every public surface.
Agents
AI assistants that talk to your customers — chatbots, voice receptionists (soon), SMS bots (soon).
Templates
Pre-built page sections (hero / services / FAQ / pricing) and workflow archetypes.
Workspaces
One workspace = one business. Each gets its own subdomain, CRM, agents, and settings.
Customers
Your CRM — every booking, form submission, and chat creates a customer record.
Bookings
Public booking page + calendar, with reschedule + cancel workflows.