# GoHighLevel vs Keap: What You Need to Know (July 2026)

> GHL's usage-metered AI add-on vs Keap's 3x-higher flat entry price — both charge extra for automation depth, and neither pairs it with a native AI receptionist.

HTML version: https://www.seldonframe.com/compare/gohighlevel-vs-keap

## The short version

- **GoHighLevel pricing:** **$97–$497/mo** + AI Employee **$50–$97/mo** **per location** + metered voice, SMS & email usage
- **Keap pricing:** From **$299/mo** (**$249** annual, 2 users, 1,500 contacts) + **$39/user** + paid implementation
- **The real trade-off:** GHL's usage-metered AI **add-on** vs Keap's 3x-higher **flat** entry price — both charge extra for automation depth, and neither pairs it with a native AI receptionist.
- **The third option:** SeldonFrame ships the whole front office at **$29/mo** **flat** — see below

## GoHighLevel

GoHighLevel is an all-in-one white-label CRM and marketing-automation platform. Agencies use it to run funnels, email/SMS, and pipelines for local-business clients.

- Best for: Agencies running funnels, email/SMS campaigns & pipelines
- Pricing: $97–$497/mo + AI Employee $50–$97/mo per location + metered voice, SMS & email usage
- AI receptionist: Add-on (AI Employee), priced per location, with per-minute voice usage on top
- Website/CRM/booking behind the agent: Yes — broad suite (funnels, CRM, calendars), but takes weeks to learn
- Whitelabel: Yes — SaaS mode on the $497/mo plan

## Keap

Keap (owned by Thryv since October 2024) is a veteran small-business CRM and automation platform with invoicing and payments.

- Best for: Established SMBs with mature Keap automations already built
- Pricing: From $299/mo ($249 annual, 2 users, 1,500 contacts) + $39/user + paid implementation
- AI receptionist: None — no phone, SMS or chat AI agent
- Website/CRM/booking behind the agent: Partial — CRM, invoicing and payments; no website builder, no AI-driven booking
- Whitelabel: None — not built for agency resale

## Side-by-side

| Feature | GoHighLevel | Keap | SeldonFrame |
|---|---|---|---|
| Best for | Agencies running funnels, email/SMS campaigns & pipelines | Established SMBs with mature Keap automations already built | Agencies & builders running AI front offices for clients |
| Pricing model | **$97–$497/mo** + AI Employee **$50–$97/mo** **per location** + metered voice, SMS & email usage | From **$299/mo** (**$249** annual, 2 users, 1,500 contacts) + **$39/user** + paid implementation | From **$29/mo** **flat** — **unlimited workspaces** (agency whitelabel from **$99/mo**) |
| AI receptionist (calls, SMS, chat) | **Add-on** (AI Employee), priced **per location**, with per-minute voice usage on top | None — no phone, SMS or chat AI agent | Native — AI receptionist answers, qualifies & books across voice, SMS & web chat |
| Website, CRM & booking behind the agent | Yes — broad suite (funnels, CRM, calendars), but takes weeks to learn | Partial — CRM, invoicing and payments; no website builder, no AI-driven booking | Included — multi-page website, CRM, booking calendar, intake forms, review requests in every workspace |
| Whitelabel & client workspaces | Yes — SaaS mode on the **$497/mo** plan | None — not built for agency resale | Included — whitelabel client portal, per-client workspaces, custom domains, one-click multi-client deploy |
| AI usage costs | Runs through GoHighLevel's own billing at their rates — you can't bring your own key | Not applicable — no native AI agent | BYOK — bring your own AI (and Twilio) keys and pay providers at raw cost, zero markup |
| Sell / resell what you build | Yes — resell the platform under SaaS mode | No | Built in — publish agents to the marketplace or rent them via MCP (**5%** marketplace fee) |

Prices checked July 2026 on [GoHighLevel's pricing page](https://www.gohighlevel.com/pricing) and [Keap's pricing page](https://keap.com/pricing).

## If you need what BOTH do

Most people comparing GoHighLevel and Keap actually need the outcome underneath both: calls and chats answered, leads qualified, jobs booked into a real calendar and CRM, on a site the client owns. SeldonFrame ships that whole front office from one conversation at $29/mo flat (unlimited workspaces, bring-your-own AI keys), with whitelabel included for agencies.

- Honest deep-dives: https://www.seldonframe.com/alternative-to-gohighlevel and https://www.seldonframe.com/alternative-to-keap
- Start free: https://www.seldonframe.com/signup · Book a demo: https://app.seldonframe.com/book/seldonframes-workspace-7798/default