# GoHighLevel vs Kartra: What You Need to Know (July 2026)

> Agency toolbox vs creator all-in-one — GHL sells to agencies serving local businesses, Kartra sells to coaches selling courses; neither answers a phone.

HTML version: https://www.seldonframe.com/compare/gohighlevel-vs-kartra

## The short version

- **GoHighLevel pricing:** **$97–$497/mo** + AI Employee **$50–$97/mo** **per location** + metered voice, SMS & email usage
- **Kartra pricing:** Essentials **$59/mo** (500 contacts) / Starter **$119** / Growth **$229** / Pro **$549** — contact caps every tier
- **The real trade-off:** Agency toolbox vs creator all-in-one — GHL sells to agencies serving local businesses, Kartra sells to coaches selling courses; neither answers a phone.
- **The third option:** SeldonFrame ships the whole front office at **$29/mo** **flat** — see below

## GoHighLevel

GoHighLevel is an all-in-one white-label CRM and marketing-automation platform. Agencies use it to run funnels, email/SMS, and pipelines for local-business clients.

- Best for: Agencies running funnels, email/SMS campaigns & pipelines
- Pricing: $97–$497/mo + AI Employee $50–$97/mo per location + metered voice, SMS & email usage
- AI receptionist: Add-on (AI Employee), priced per location, with per-minute voice usage on top
- Website/CRM/booking behind the agent: Yes — broad suite (funnels, CRM, calendars), but takes weeks to learn
- Whitelabel: Yes — SaaS mode on the $497/mo plan

## Kartra

Kartra is an all-in-one platform for creators and coaches selling courses, memberships, and video content, with contact-capped tiers.

- Best for: Creators/coaches selling courses, memberships and video content
- Pricing: Essentials $59/mo (500 contacts) / Starter $119 / Growth $229 / Pro $549 — contact caps every tier
- AI receptionist: None — no phone, SMS or chat AI agent
- Website/CRM/booking behind the agent: Partial — course/membership/checkout pages and a helpdesk; no phone answering or client-service booking calendar
- Whitelabel: None — no agency or sub-account model

## Side-by-side

| Feature | GoHighLevel | Kartra | SeldonFrame |
|---|---|---|---|
| Best for | Agencies running funnels, email/SMS campaigns & pipelines | Creators/coaches selling courses, memberships and video content | Agencies & builders running AI front offices for clients |
| Pricing model | **$97–$497/mo** + AI Employee **$50–$97/mo** **per location** + metered voice, SMS & email usage | Essentials **$59/mo** (500 contacts) / Starter **$119** / Growth **$229** / Pro **$549** — contact caps every tier | From **$29/mo** **flat** — **unlimited workspaces** (agency whitelabel from **$99/mo**) |
| AI receptionist (calls, SMS, chat) | **Add-on** (AI Employee), priced **per location**, with per-minute voice usage on top | None — no phone, SMS or chat AI agent | Native — AI receptionist answers, qualifies & books across voice, SMS & web chat |
| Website, CRM & booking behind the agent | Yes — broad suite (funnels, CRM, calendars), but takes weeks to learn | Partial — course/membership/checkout pages and a helpdesk; no phone answering or client-service booking calendar | Included — multi-page website, CRM, booking calendar, intake forms, review requests in every workspace |
| Whitelabel & client workspaces | Yes — SaaS mode on the **$497/mo** plan | None — no agency or sub-account model | Included — whitelabel client portal, per-client workspaces, custom domains, one-click multi-client deploy |
| AI usage costs | Runs through GoHighLevel's own billing at their rates — you can't bring your own key | Not applicable — no native AI agent | BYOK — bring your own AI (and Twilio) keys and pay providers at raw cost, zero markup |
| Sell / resell what you build | Yes — resell the platform under SaaS mode | No native agency reseller program | Built in — publish agents to the marketplace or rent them via MCP (**5%** marketplace fee) |

Prices checked July 2026 on [GoHighLevel's pricing page](https://www.gohighlevel.com/pricing) and [Kartra's pricing page](https://kartra.com/pricing/).

## If you need what BOTH do

Most people comparing GoHighLevel and Kartra actually need the outcome underneath both: calls and chats answered, leads qualified, jobs booked into a real calendar and CRM, on a site the client owns. SeldonFrame ships that whole front office from one conversation at $29/mo flat (unlimited workspaces, bring-your-own AI keys), with whitelabel included for agencies.

- Honest deep-dives: https://www.seldonframe.com/alternative-to-gohighlevel and https://www.seldonframe.com/alternative-to-kartra
- Start free: https://www.seldonframe.com/signup · Book a demo: https://app.seldonframe.com/book/seldonframes-workspace-7798/default