ClickFunnels vs Kartra: What You Need to Know
The two funnel-and-checkout all-in-ones: ClickFunnels' converting templates vs Kartra's course/membership breadth — both cap contacts and neither answers a phone.
- ClickFunnels pricing: Launch $97/mo (10k contacts) / Scale $197/mo / Optimize $297/mo — contact caps every tier
- Kartra pricing: Essentials $59/mo (500 contacts) / Starter $119 / Growth $229 / Pro $549 — contact caps every tier
- The real trade-off: The two funnel-and-checkout all-in-ones: ClickFunnels' converting templates vs Kartra's course/membership breadth — both cap contacts and neither answers a phone.
- The third option: SeldonFrame ships the whole front office at $29/mo flat — see below
ClickFunnels
ClickFunnels is a funnel-building platform for offer-sellers, built around ready-made sales pages and checkout flows.
- +You're selling a single digital offer through a converting funnel
- +You want the Brunson-ecosystem templates and community
- +Funnel conversion, not phone answering, is your growth lever
Kartra
Kartra is an all-in-one platform for creators and coaches selling courses, memberships, and video content, with contact-capped tiers.
- +You're a creator or coach selling courses or memberships
- +You want built-in affiliate management and a helpdesk
- +Video or membership hosting is core to your offer
ClickFunnels vs Kartra vs SeldonFrame
| Features | ClickFunnels | Kartra | SeldonFrame |
|---|---|---|---|
| Best for | Solo offer-sellers building sales funnels and digital products | Creators/coaches selling courses, memberships and video content | Agencies & builders running AI front offices for clients |
| Pricing model | Launch $97/mo (10k contacts) / Scale $197/mo / Optimize $297/mo — contact caps every tier | Essentials $59/mo (500 contacts) / Starter $119 / Growth $229 / Pro $549 — contact caps every tier | From $29/mo flat — unlimited workspaces (agency whitelabel from $99/mo) |
| AI receptionist (calls, SMS, chat) | None — no phone, SMS or chat answering | None — no phone, SMS or chat AI agent | Native — AI receptionist answers, qualifies & books across voice, SMS & web chat |
| Website, CRM & booking behind the agent | Partial — funnels and checkout pages; weak CRM, no booking calendar or intake forms | Partial — course/membership/checkout pages and a helpdesk; no phone answering or client-service booking calendar | Included — multi-page website, CRM, booking calendar, intake forms, review requests in every workspace |
| Whitelabel & client workspaces | None — no agency or reseller model | None — no agency or sub-account model | Included — whitelabel client portal, per-client workspaces, custom domains, one-click multi-client deploy |
| AI usage costs | Not applicable — no native AI agent | Not applicable — no native AI agent | BYOK — bring your own AI (and Twilio) keys and pay providers at raw cost, zero markup |
| Sell / resell what you build | No | No native agency reseller program | Built in — publish agents to the marketplace or rent them via MCP (5% marketplace fee) |
Prices checked July 2026 on ClickFunnels's pricing page.
Prices checked July 2026 on Kartra's pricing page.
The honest take
ClickFunnels: Choose ClickFunnels if you're a solo operator selling a single digital offer through a converting funnel, and want the Brunson-ecosystem templates and community around it.
Kartra: Choose Kartra if you're a creator or coach selling courses, memberships, or video content and want built-in affiliate management and a helpdesk alongside checkout.
Frequently asked questions
Which is better, ClickFunnels or Kartra?
It depends what you need. ClickFunnels: Choose ClickFunnels if you're a solo operator selling a single digital offer through a converting funnel, and want the Brunson-ecosystem templates and community around it. Kartra: Choose Kartra if you're a creator or coach selling courses, memberships, or video content and want built-in affiliate management and a helpdesk alongside checkout.
What does ClickFunnels cost vs Kartra?
ClickFunnels: Launch $97/mo (10k contacts) / Scale $197/mo / Optimize $297/mo — contact caps every tier. Kartra: Essentials $59/mo (500 contacts) / Starter $119 / Growth $229 / Pro $549 — contact caps every tier.
Is there an alternative to both?
Yes — SeldonFrame ships the AI receptionist plus the website, CRM and booking calendar it books into, for $29/mo flat with unlimited workspaces. See how it compares: /alternatives.
Can I switch from ClickFunnels or Kartra?
Yes — see the full switching guides for each: /alternative-to-clickfunnels and /alternative-to-kartra.
Need what both ClickFunnels and Kartra do?
Most people running this comparison actually need the outcome underneath both tools: calls and chats answered, leads qualified, jobs booked into a real calendar and CRM, on a site the client owns. SeldonFrame ships that whole front office from one conversation — $29/mo flat, unlimited workspaces, your own AI keys at raw cost, whitelabel included.