# Best Keap Alternative for Agencies & Builders

> Skip the 3x-GHL entry price for a platform in the middle of an acquisition. SeldonFrame gives every client an AI receptionist, website, CRM, and booking system for $29/mo flat.

Last updated: July 2026. HTML version: https://www.seldonframe.com/alternative-to-keap

## The short version

- **Keap pricing:** From **$299/mo** (**$249** annual, 2 users, 1,500 contacts) + **$39/user** + paid implementation
- **SeldonFrame pricing:** **$29/mo** **flat**, **unlimited workspaces**, first workspace **free forever**
- **Pick Keap if:** You have years of mature Keap automations already built
- **Pick SeldonFrame if:** You want a third of Keap's entry price with no per-user fee

## Keap vs SeldonFrame: what you need to know

Most people looking for a Keap alternative hit the same wall: the price and the timing. Plans start from $299/mo ($249 annual) for just 2 users and 1,500 contacts, plus $39 per extra user and a paid setup package to get going — roughly 3x GoHighLevel's entry price for a narrower set of features. Keap was bought by Thryv in October 2024, and its features are gradually folding into the Thryv product line, which leaves its future roadmap unclear. There's no white-label option and no AI receptionist.

That said, Keap is impressive. Its automation maturity, invoicing and payments tools, and onboarding support have built real loyalty over nearly two decades. If you're already deep in Keap and the acquisition-era changes don't bother you, switching costs may outweigh the savings. But for a business that just needs its phone answered and jobs booked, $299/mo plus per-user fees is a lot of platform for one job.

## Features & pricing comparison

| Feature | Keap | SeldonFrame |
|---|---|---|
| Best for | Established SMBs with mature Keap automations already built | Agencies & builders running AI front offices for clients |
| Pricing model | From **$299/mo** (**$249** annual, 2 users, 1,500 contacts) + **$39/user** + paid implementation | From **$29/mo** **flat** — **unlimited workspaces** (agency whitelabel from **$99/mo**) |
| AI receptionist (calls, SMS, chat) | None — no phone, SMS or chat AI agent | Native — AI receptionist answers, qualifies & books across voice, SMS & web chat |
| Website, CRM & booking behind the agent | Partial — CRM, invoicing and payments; no website builder, no AI-driven booking | Included — multi-page website, CRM, booking calendar, intake forms, review requests in every workspace |
| Whitelabel & client workspaces | None — not built for agency resale | Included — whitelabel client portal, per-client workspaces, custom domains, one-click multi-client deploy |
| AI usage costs | Not applicable — no native AI agent | BYOK — bring your own AI (and Twilio) keys and pay providers at raw cost, zero markup |
| Sell / resell what you build | No | Built in — publish agents to the marketplace or rent them via MCP (**5%** marketplace fee) |

Prices checked July 2026 on [Keap's pricing page](https://keap.com/pricing).

## Pros & cons

### Keap

- **Pro:** A mature automation engine built over nearly two decades
- **Pro:** Native invoicing and payments
- **Pro:** A strong onboarding culture and support reputation
- **Pro:** Deep CRM tagging and pipeline customization
- **Con:** Starts at $299/mo for just 2 users and 1,500 contacts — roughly 3x GHL's entry price
- **Con:** $39 per extra user, plus a paid setup package
- **Con:** No AI receptionist or phone/SMS answering
- **Con:** Roadmap uncertainty as features fold into Thryv after the acquisition

### SeldonFrame

- **Pro:** An AI receptionist that answers calls, SMS, and web chat — and books real jobs into a real calendar and CRM
- **Pro:** The whole front office included: multi-page website, CRM, booking, intake forms, review automation
- **Pro:** $29/mo flat with unlimited workspaces — bring your own key and AI and phone service run at raw provider cost
- **Pro:** Whitelabel built in: branded client portal, per-client workspaces, custom domains, one-click multi-client deploy
- **Pro:** Build it free before you sign up — paste a URL, get a working workspace in about 3 minutes
- **Pro:** Open core and portable — your agents are plain, editable skill files, and your data lives in your workspace
- **Con:** No funnel-builder or email-campaign suite — it's a front office, not a marketing automation platform
- **Con:** You bring your own key (Claude, ChatGPT, or Gemini, plus optional Twilio) — setup takes a few minutes
- **Con:** Newer platform — a smaller template library and community than decade-old incumbents
- **Con:** No native mobile app yet (the dashboard works fine on a phone browser)

## Why agencies & builders switch from Keap

- **A third of the entry price** — Keap starts at $299/mo for 2 users. SeldonFrame is $29/mo flat, unlimited use — no per-user fee, no paid setup package required.
- **An AI receptionist Keap doesn't have** — Keap has no phone or chat AI. SeldonFrame's agent answers calls, qualifies leads, and books jobs into a real calendar automatically.
- **A website and booking calendar included** — Keap is CRM and automation only. SeldonFrame adds a built multi-page website, booking calendar, and intake forms in the same workspace.
- **A platform on a stable, single roadmap** — Keap's post-acquisition roadmap is slowly being absorbed into Thryv. SeldonFrame's roadmap is just the AI front office, undivided.

## Who should use Keap vs SeldonFrame

Choose Keap if:
1. You have years of mature Keap automations already built
2. Invoicing and payments are central to your workflow
3. The acquisition-era changes don't concern your use case

Choose SeldonFrame if:
1. You want a third of Keap's entry price with no per-user fee
2. You need an AI receptionist Keap doesn't offer
3. You want a website and AI-driven booking, not just CRM and invoicing
4. You want a platform on a stable, undivided roadmap

To be fair: Choose Keap if you have years of automations, invoicing, and payment workflows already built there and the acquisition-era changes don't affect your use case.

## How to switch from Keap to SeldonFrame

1. **Build the replacement free (3 minutes)** — Paste the business's website into seldonframe.com. SeldonFrame pulls out services, FAQs, and business facts and builds the workspace: site, CRM, booking calendar, intake, and the AI agent. No account needed until you claim it.
2. **Bring what matters over** — Export your Keap contacts to CSV and import them. Run both platforms in parallel for a week while the AI receptionist takes over call handling, then cancel Keap.
3. **Connect your keys and number** — Add your AI key (Claude, ChatGPT, or Gemini — about 30 seconds) and, for phone, connect your Twilio number so calls and missed-call text-back run at carrier cost.
4. **Test the agent, then go live** — Every agent ships with automatic tests. Talk to it, watch it book into the calendar, then publish. Point your domain over when the site's ready.
5. **Run both in parallel for a week** — Keep the old tool running while SeldonFrame answers the phones. Cancel it once the CRM shows the bookings landing — cancel-anytime on both sides means zero risk.

## FAQ

**Does SeldonFrame do invoicing and payments like Keap?**

SeldonFrame's core is the front office — receptionist, website, CRM, booking, and intake. Payments run through Stripe where configured; deep invoicing tools aren't the product's focus the way they are for Keap.

**Is switching from Keap disruptive?**

Export your Keap contacts to CSV and import them into SeldonFrame. Run both in parallel for a week while the new AI receptionist takes over call handling, then cancel Keap once you're confident.

**How can SeldonFrame be $29/mo flat when competitors charge per minute or per credit?**

Because you use your own keys. Your agents run on your own AI key (Claude, ChatGPT or Gemini) and, for phone, your own Twilio account. You pay the providers at raw cost. SeldonFrame never marks up tokens or minutes. You pay for the platform, not a meter.

**Do you take a cut of what I charge my clients?**

SeldonFrame works like Shopify: $29/mo flat, plus 2% on sales made through SeldonFrame checkout, plus 5% when you sell agents on the SeldonFrame marketplace. Client retainers you bill outside SeldonFrame cost nothing extra.

**How fast can I see it working?**

Paste in a business's website (or just describe it in a sentence). SeldonFrame builds the whole workspace — site, CRM, booking, intake, and the AI agent — in about 3 minutes. It's free, and you don't need to sign up first.

## Get started

- Start free (build the workspace in ~3 minutes, before signing up): https://www.seldonframe.com/signup
- Book a 15-minute demo: https://app.seldonframe.com/book/seldonframes-workspace-7798/default
- All comparisons: https://www.seldonframe.com/alternatives